Branding • Social media • Event marketing • Website management

Hackettstown Business Improvement District (BID), a downtown management organization, had a bold, adventure-driven logo, but that energy was not consistently reflected throughout the brand experience. With 25+ annual and seasonal events, I developed a cohesive brand presence across all touchpoints—before, during, and after events—to enhance brand recognition, increase audience engagement, and strengthen community partnerships. Through strategic branding, social media, and event marketing, I helped secure over $15,000 in sponsorships, reinforcing Hackettstown BID’s impact as a vibrant hub for local businesses and visitors.