Branding • Digital marketing • Event marketing • Website management

At Emerald Dispensary, a multi-location retail brand, I managed digital marketing efforts, including weekly email and SMS campaigns. Through strategic digital marketing, online ads, promotional sales development, and exclusive product launches, I increased brand recognition and enhanced messaging across the customer journey. Additionally, I collaborated with executive leadership to refine internal brand positioning, aligning employees with a shared vision through a communication strategy and rollout within 90 days. Later, I led a brand refresh to revitalize Emerald’s identity, infusing it with new energy to better connect with evolving customer expectations and market trends.

"I had the pleasure of working alongside Yoli to develop patient educational materials for the medical cannabis industry. Her expertise in marketing and her ability to translate complex information into clear, engaging content was invaluable. She consistently demonstrated creativity and attention to detail. Her contributions were key to the success of our projects and helped elevate our team's impact."

- Amalia Celaya, Director of Education & Training